AWC’s mission is to increase the long-term profitability of wheat and Alberta wheat producers through innovative research, market development, policy development, communications and extension.
How we’re forging ahead
The Alberta Wheat Commission will be a leader in the Canadian wheat industry. We will be the catalyst for wheat research and innovation and create an environment for an investment in wheat. We will collaborate with industry to strengthen market opportunities. We will be the go-to organization for government to garner policy advice. We will lead the Alberta wheat industry forward.
Programs that work for farmers
We have a vibrant markets program dedicated to developing markets internationally and at home. Our research program is well established and is focused on investing in research that makes sense for farmers. Research also has an education component – AWC makes it a priority to invest in our future generation of farm leaders. Our policy and government relations program is posed to bring the farmer voice to the table with policy issues both provincially and nationally. And we leverage our government relations to ensure that agriculture policy always has farmers’ best interest in mind. Our communications, grower relations and extension program is integral in building our brand awareness and extending knowledge from city to farm. And our finance and human resources department is key in ensuring AWC is transparent and accountable to Alberta’s wheat farmers.